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About
We build AI-native FMCG software. From Varna, for the world.
Optimasoft started with one observation - the FMCG industry runs on software designed before AI was possible. We're a small, founder-led team in Bulgaria, building the operating system European manufacturers, distributors, and retailers actually need.
AI in the data path
Engineered in Europe
Composable platform
Open APIs by design
Audit-grade AI
GDPR-first by design
EU AI Act ready
6+
Multidisciplinary team - product, AI, growth
Our mission
From Varna, with intent.
Build the operating system European FMCG actually needs - modular, AI-native, audit-grade. No black-boxes, no vendor lock-in.
Principles
What we believe.
Four rules behind every product decision and every rollout.
01 / 04
EU-native by design
EU data residency, GDPR and EU AI Act ready from day one. Compliance is in the architecture, not bolted on at the end.
Our team
The people
behind optimasoft
A small, founder-led team - engineering, AI and sales under one roof. No corporate layers or middlemen: you talk directly to the people who build and roll out the system. That is how we move fast yet ship serious, production-grade software.
Open roles
Why we know the problem
Built by someone who spent 20 years on your side of the table.
Over two decades in FMCG field sales - managing reps, managers and entire regions. I have seen every problem up close: the gap between the plan and the shelf, the lost orders, the blind spot beyond the distributor, the reports that arrive too late. Optimasoft was not built from observation - it was built from experience. I know the pains down to the smallest detail, and I know how to solve them.
YD
Yavor DobrevFounder
20+years in FMCG sales
Regionalmanaging reps and managers
From the fieldnot from a slide deck
Founder's note
Why we built OptimaSale
We watched good FMCG companies lose market share - not for lack of product or people, but for lack of a bridge between strategy and the point of sale. That's why we started this.
Between the marketing plan
and the point of sale,
there's up to a 73% gap.
We are the bridge.
Yavor Dobrev
Founder & CTO
European standard
Built in Europe. To a European standard.
Compliance and security built into the foundation - not bolted on at the end.
GDPR-first
Personal data protected by default.
EU AI Act ready
Transparent, explainable AI, ready for the regulation.
EU data residency
Your data stays in the EU (AWS Frankfurt).
Audit-grade log
Every action and AI decision - traceable.
Ready to ship AI-native FMCG with us?
Talk to our team - or join it. Either way, you'll work with the same AI we built.