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The Platform
One platform. Modular by design.
Optimasale Core powers the entire FMCG commercial cycle - while CRM, DMS, POS, and Shop build on the same catalog, customers, and prices. Start with what you need and add modules, with no second system.
OptimaAI layer
VisionBrainChatRouteCoachAgentsFlow
OptimasaleCommercial execution
One catalog · one set of customers · one set of prices
Hover a module to see what it shares with Core.
OptimaAI layer
VisionBrainChatRouteCoachAgentsFlow
Optimasale CoreCommercial execution
How it's built
One source, many surfaces
Not five systems that sync - one data layer everything else is a view onto.
Optimasale Core · the data
Catalog, prices, customers, outlets, orders, and stock - one source of truth for the whole platform.
The modules · the surfaces
CRM, DMS, POS, and Shop are views and channels onto the same data, not separate databases to maintain.
OptimaAI · the layer on top
AI works across everything at once - questions, alerts, and automation throughout the commercial cycle.
What's inside
A Core that does the work. Modules that build on it.
Optimasale Core is the foundation. Each module adds a new layer on the same data - no integrations, no duplication, no second process.
Upgrade modules
Why one platform
One platform, not five systems
When everything sits on one catalog, one set of customers, and one set of prices, the integration tax disappears - and the data finally matches.
The journey of one order
5 systems 4 manual steps · 2-day stall
OrderSFA
manual export
StockDMS
import error
InvoiceERP
manual reconcile
DeliveryWMS
1 platform 0 manual steps · minutes
OrderOptimasale
StockOptimasale
InvoiceOptimasale
DeliveryOptimasale
One source of truth
Products, prices, customers, and stock live in one place. Every module reads and writes them - no copies, no reconciling.
Zero integration tax
The modules don't 'connect' - they are the same product. No middleware, no cross-system sync, no drift.
Add when you're ready
Start with Core and turn on CRM, DMS, POS, or Shop when you need them - no migration and no new vendor.
Built in the EU
Built and hosted in the EU, with country-specific compliance - from fiscal rules to data protection.
One platform for the entire FMCG
commercial cycle
Start with Optimasale Core and build on with the modules you need. Book a demo or send an inquiry through the contact form.