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Optimasale
FMCG sales
execution that acts.thinks.syncs.
Mobile-first platform for daily routes, visits, retail execution, and field orders. Includes accounts, outlets, products, pricing, and the integration foundation - everything an FMCG commercial organization needs to get started.
Optimasale Core
The entire commercial day - in one app
Routes, orders, merchandising, visibility, and integrations. Core runs on its own - CRM, DMS, Shop, and POS extend it when you're ready.
SAP
Dynamics
Shopify
Own software
Optimasale Core
Catalog
Pricing
Stock
Orders
One catalog, pricing, and stock - synced in real time.
One source of truth for all your data
SAP, Dynamics, Shopify, or your accounting system - Core keeps catalog, pricing, and stock consistent everywhere.
See the field in real time
Productive calls, route compliance, sales by rep, outlet, territory, and SKU - without waiting for end-of-day reports.
Every rep, every outlet
Daily routes, GPS-verified check-ins, and offline mode - the whole team, connected to Core.
Order
Price
Promo
Approval
ERP sync
From order to ERP, with no manual steps
A cart with the right customer pricing and promotions, approval, and export - in one continuous flow.
Engineered in Europe
GDPR-first, EU AI Act ready, full audit log. Your data stays in Europe.
Full scope
Two worlds, one platform
In the field for the rep, in the office for the manager - on one shared foundation of data.
Routes & visits
Daily routeBeat plansCheck-in / outGPS positionVisit statusMissed-visit reason
Orders on-site
CartCustomer pricingPromo schemesStock warningApprovalOrder statusHistoryReturns
Retail execution
Perfect storeShelf auditOOSPlanogramMerchandising tasksCompetitor watchPhoto proofExecution score
Inventory & assets
Van stockWarehouse stockStock countsCoolers & freezersDisplays & standsAsset auditSerial / QRCondition & location
Tasks & data
TasksSurveysNotesAttendanceExpensesPhotos
Offline-first
Offline modeAutomatic sync
In the fieldMobile app · rep
Depth at scale
Features you feel across thousands of outlets
Not just a checklist - engineering for the real pains of large FMCG operations.
Trust · Anti-fraud
Asset Validator
Thousands of coolers and freezers across thousands of outlets. Inventory counts are easily faked from a desk - phantom counts, missing equipment, zero accountability.
Every count requires on-site GPS and a photo. OCR reads the serial number off the label - not a barcode, which can be faked with a generator - and ML recognizes the asset itself and matches it to the registry. Anomaly detection flags impossible patterns: the same asset in two places, or unrealistic route speed.
0faked inventory counts
Learn moreAI · Computer vision
OptimaVision
Manual shelf audits are slow and subjective. Share-of-shelf, OOS, and planogram compliance - who measures them accurately and on time?
One photo of the shelf - AI recognizes SKUs, counts facings, computes share-of-shelf, and detects out-of-stock. It also checks mandatory assortment: if you have a must-stock matrix per outlet, you instantly see which SKUs are missing.
10×faster shelf audit
Learn moreAI · Order recommendations
OptimaBrain
Reps guess what to order. Missed SKUs, overstock, and lost sales on every visit.
Not a black box. OptimaBrain combines business rules and algorithms with ML and explainable AI - for every recommendation you see why: stockout last week, seasonal peak, below target assortment. The rep accepts or adjusts in one tap, with full trust.
+18%average order size
Learn moreIntegration · Distributors
FlexDMS connector
Distributors won't switch their ERP or accounting system. Without secondary-sales data, you're blind to the last mile.
FlexDMS hooks into the distributor's own software or ERP and reads secondary sales, stock, and claims in real time. It maps the distributor's SKU and outlet codes to your taxonomy - exact by barcode, with AI suggestions for the rest that you confirm once. No migration, no resistance.
0days to migrate
Learn more
Ready to see Optimasale
in action?
For the full functionality in detail - book a demo or send an inquiry through the contact form.